Think and Grow Rich
Introduction
Think and Grow Rich, by Napoleon Hill, is a self-improvement book focused on achieving success, particularly financial success.
- In the preface, Napoleon Hill claimed that his work was inspired by conversations with Andrew Carnegie in 1908.
- The book outlines a 13-step framework, "The 13 Steps to Riches", based on the Law of Success philosophy.
- Importantly, building wealth generally requires the persistent application of all thirteen factors.
Contrary to the popular belief that riches come only to those who work long and hard, the book suggests that achieving wealth starts with a clear mindset and a definite purpose (success conscious), not necessarily with an emphasis on sheer effort or education.
- Also, immense wealth rarely comes by chance or luck.
- Success is more likely to come to those who actively focus on achieving it, while failure tends to find those who passively accept defeat.
Opportunity can often be disguised as misfortune or a temporary setback.
- Many of history's greatest success came just a single step beyond the point where defeat had overtaken them.
- When faced with defeat, the easiest and most common response is to give up. This explains why so many people miss out on opportunities.
- Remember, before anyone achieves success, they are sure to encounter many temporary defeats and, perhaps, some failure.
NOTE: The Secret is another book based on a similar concept as Think and Grow Rich, proposing that our thoughts, whether constructive or destructive, are transmuted into their physical equivalents. The mind is described as a magnet that attracts the dominant thoughts in our brain. Hence, to be rich, one must become "money conscious" - magnetizing the mind with an intense desire for riches - until that desire drives the creation of a plan to acquire them.
Desire
Desire is the foundation for achievement, including financial wealth. It all starts with knowing exactly what you want.
Develop a keen, pulsating burning desire (an obsession) to achieve a specific goal or outcome.
- This intense motivation will fuel your actions, even in the face of difficulties that would discourage most people.
- This requires complete commitment to your goal. Invest all your energy, willpower, and effort with no room for retreat or second-guessing. It's win or lose!
- However, wishing alone will not bring riches.
- Wealth comes from desiring it with a mindset that becomes an obsession, creating definite plans to acquire it, and backing those plans with a persistence that refuses to recognize failure.
- First, write a clear, concise statement detailing the exact amount of money you will acquire, your deadline, what you will give in return, and the plan you will use to accumulate it.
- Begin acting on your plan immediately, whether you feel ready or not.
- Read this statement aloud twice daily - once before bed and once after waking up. As you read, immerse yourself in the vision: truly see, feel, and believe that you already possess the money.
- For if you cannot see great riches in your imagination, you will never see them in your bank balance.
NOTE: Writing down your goals, reading them aloud, or declaring them to others is a powerfully transformative technique. It leverages the commitment and consistency principle, as detailed by Robert Cialdini in his book Influence. This principle states that people have a deep-seated need to be consistent with their past decisions and public declarations. When we commit to a goal on paper or in public, we feel an internal pressure to align our self-image and future actions with that commitment.
Every great achievement was, at first, just a dream.
- However, true dreamers never give up, understanding that every failure brings with it the seed of an equivalent success.
- Fuelled by a definiteness of purpose, their burning desire gives them the remarkable ability to transform that initial dream into tangible results.
- Remember, no more effort is required to aim high in life and demand prosperity than is required to accept misery and poverty.
Faith
Develop unwavering faith in yourself and your ability to achieve your goal.
- Faith is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of autosuggestion. With consistent practice, your subconscious mind will accept these messages and act upon them immediately without any questioning and judgement.
- Essentially, what you repeated tell yourself shapes your beliefs, whether those statements are true or false. This application of faith can address one of the greatest human weaknesses: a lack of self-confidence.
- Similarly, faith influences our perception of value. We might believe a piece of land or a business is worth a high price because of our ingrained convictions.
In essence, your belief and faith shape the action of your subconscious mind.
- A strong faith in success and riches will help transmute that belief into its physical equivalent.
- Conversely, a mind dominated by thoughts of poverty and failure will attract those very outcomes.
NOTE: According to Napoleon Hill, any thought that is charged with emotion and mixed with faith immediately begins to transform into its physical equivalent. He describes this process as occurring when the subconscious mind translates the faith-infused thought and transmits it to "Infinite Intelligence," much like a prayer. Hence, it is essential for you to encourage the positive emotions as dominating forces of your mind, and discourage and eliminate negative emotions.
Autosuggestion
Simply put, autosuggestion is another term for self-suggestion.
- Through self-administered stimuli targeting the five senses, autosuggestion becomes the medium for influencing the subconscious mind.
- Although these messages can be filtered out by the conscious thinking mind, in most cases, people do not actively do this.
The subconscious mind can be compared to a fertile garden. Once thoughts, both positive and negative, are planted, they will flourish and become the dominant thoughts that characterize you.
- Therefore, using positive self-talk and affirmations is crucial to reinforce your beliefs and goals.
- Reading your desired statements aloud with mixing emotion and faith, and using imagination to see yourself achieving the goal and experiencing the emotion of success, can help your subconscious mind recognize them and take action.
NOTE: When a thought is mixed with emotion, it becomes a "magnetic" force that attracts other similar thoughts from the universe (what Napoleon Hill called "the vibrations of the ether", made up of both constructive and deconstructive vibrations). A thought "magnetized" by this emotion is like a seed planted in fertile ground. It germinates, grows, and multiplies repeatedly, until the single, original seed has grown into millions more of the very same type.
Specialized Knowledge
There are two main types of knowledge: general and specialized.
- General knowledge, regardless of its quantity or variety, has little use in accumulating wealth. For example, most professors specialise in teaching knowledge, not its practical application.
- Specialized knowledge, on the other hand, is the foundation of ideas and what you offer in exchange for fortune. This knowledge should be directly related to the service, merchandise, or profession you provide.
Remember, knowledge is only potential power.
- Unless applied, knowledge has no value.
- It becomes actual power only when organized into definite plans of action and directed towards a specific goal.
- Hence, college degrees are not necessarily valued highly, especially if they represent nothing but miscellaneous knowledge.
Formal education is just the beginning.
- Schools teach you how to acquire practical knowledge through a general academic curriculum.
- An educated person is someone who knows where to find knowledge when they need it and how to organize it into definite plans of action.
- We must never stop acquiring specialized knowledge and skills needed to achieve our goals (i.e. goal directed learning).
- Wealthy people do not need to possess all knowledge themselves. They can leverage the power of "Master Mind" groups, which combine the expertise of multiple individuals.
- In fact, employers often give greater consideration to an employee who takes home-study courses. This is because they have learned from experience that any person who has the ambition to devote part of their spare time to studying at home possesses qualities that make for leadership.
- The person who stops studying merely because they have finished school is forever hopelessly doomed to mediocrity, regardless of their profession. The way of success is the way of continuous pursuit of knowledge.
Imagination
Capability stems from imagination. It is the key quality that allows us to combine specialized knowledge with ideas, transforming them into organized plans for achieving wealth.
- We possess the potential to create anything we can conceive.
- Imagination empowers us to formulate new solutions, even for seemingly unsurmountable problems.
- Synthetic imagination
- This draws upon our experience, education and observation.
- It allows us to rearrange existing concepts, ideas or plans into novel combinations.
- Think of it as the "R-2 A-2 formula for success": recognize, relate, assimilate and apply.
- Creative imagination
- This sparks fresh, new ideas that emerge as "hunches" and "inspirations".
- These may manifest in the finite mind of man from direct communication with what Napoleon Hill often termed "Infinite Intelligence".
- Treat it with respect, and act upon it as soon as you receive it.
Both forms of imagination work in tandem, seamlessly switching between each other, especially when the conscious mind is actively engaged, often fuelled by the emotion of a strong desire.
- Just like training a muscle, imagination can be strengthened through regular use, and weakened through inaction.
- There is no standard price on ideas, but great ideas are often the starting point of all fortunes.
- Many ideas can outlive the physical brains that birth them, continuing to influence and inspire long after.
Man's only limitation, within reason, lies in his development and use of his imagination.
Organized Planning
To guarantee success in a critically important undertaking, you must have flawless plans.
- Since no single individual can possess sufficient experience, education, native ability and knowledge, every plan you adopt to accumulate wealth should be a joint creation between yourself and every other member of your "Master Mind" group.
- We often acknowledge only triumph, overlooking the temporary defeats that had to be overcome before achieving success.
- Remember, when plans fail, it is a temporary setback, a sign that your plans lack practicality and workability.
- It is not permanent failure until you quit in your own mind.
- Continue rebuild those plans and set sail once more towards your desired goals until you find a sound plan.
NOTE: This chapter also delves into seemingly unrelated but important topics in organized planning such as leadership, applying for a position, the QQS rating system (quality, quantity, spirit), the 30 major causes of failure, annual self-analysis and opportunities to accumulate riches.
Decision
Procrastination, the opposite of decision, is a major roadblock to success.
- Feeling lost and anxious often stems from the absence of a clear decision and a concrete plan.
- Definiteness of decision always requires courage, sometimes very great courage.
To combat this, make a firm decision promptly and commit to your plan.
- Persistence is key, but remember, flexibility is important too.
- If circumstances change, be willing to adapt your plan slowly and deliberately.
- Without exception, people who fail to accumulate money are characterized by making decisions very slowly (if they make them at all) and changing them frequently and rapidly.
If you are influenced by the opinions of others (except the members of your "Master Mind" group, who will be in complete sympathy and harmony with your purpose), you will not have your own desire.
- "Opinions" are the cheapest commodities on earth.
- Everyone, for examples, close friends and relatives, has a flock of opinions ready to be bestowed upon anyone who will accept them.
- Based on acquired facts, use your own brain and mind to reach your own decisions.
It is characteristic of people who have only a smattering or a veneer of knowledge to try to give the impression that they know much more. Such people generally do too much talking and too little listening.
- If you talk more than you listen, you not only deprive yourself of many opportunities to accumulate useful knowledge, but you also disclose your plans and purposes to people who will take great delight in defeating you.
- Moreover, every time you open your mouth in the presence of someone who has an abundance of knowledge, you display to that person your exact stock of knowledge or your lack of it. Genuine wisdom is usually conspicuous through modesty and silence.
- Hence, keep your eyes and ears wide open and your mouth closed.
Tell the world what you intend to do, but first show it.
Persistence
The starting point of all achievement is desire. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat.
- However, persistence is the essential factor that transmutes that desire into its monetary equivalent.
- The basis of persistence is the power of will.
If you struggle with persistence, here is how to strengthen it:
- Definite purpose
- Amplify your desire with a clear vision of your goal.
- Burning desire
- It is comparatively easy to acquire and maintain persistence in pursuing the object of intense desire.
- Strengthen this desire by reading your desired statements aloud with mixed emotion and faith twice a day.
- Self-reliance
- Belief in one's ability to carry out a plan encourages one to follow the plan through with persistence.
- Action plan
- Develop a concrete plan and consistently take action to move forward.
- Avoid procrastination with or without cause.
- Accurate knowledge
- Knowing that one's plans are sound, based upon experience or observation, encourages persistence; "guessing" instead of "knowing" destroys persistence.
- Positive mindset
- Cultivate a positive and encouraging inner voice (characterized by sympathy, understanding, and a cooperative spirit) by eliminating negative influences such as self-satisfaction, blame, and the fear of criticism.
- Subconscious reinforcement
- Use positive affirmations to solidify your goals in your subconscious mind and turn them into habits.
- "Master Mind" group
- Surround yourself with supportive and successful people who can inspire and motivate you.
Riches do not respond to mere wishes.
- They materialize only through definite plans fuelled by unwavering desires and consistent persistence.
- Yet, lack of persistence is a weakness common to the majority of people.
- Many people also struggle to pick themselves up after multiple setbacks. In contrast, only a select few persevere despite obstacles, ultimately achieving great success. They are the ones who have not accepted defeat as being anything more than temporary.
- With unwavering determination, success will eventually follow.
Power of the Master Mind
If power is "organized knowledge", the essential sources of that knowledge include:
- Infinite Intelligence
- Accumulated experience
- Experiment and research
No single person possesses enough experience, knowledge and talent to guarantee great wealth accumulation without the collaboration of others, especially for complex plans. Cooperation is essential.
- Therefore, every plan you create for wealth building should be a joint effort between you and your "Master Mind" group.
- Moreover, plans are inert and useless without sufficient organized effort to translate them into action.
The “Master Mind” is defined as: “The coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.”
- By surrounding yourself with like-minded people who support and encourage you willingly, you can create significant economic advantages through their advice, counsel and personal cooperation.
- The "psychic phase" of the Master Mind principle refers to when a group of minds working together in harmony, the coordinated effort produces more thought-energy than a single brain and creates a greater effect than the sum of individual efforts.
- Furthermore, when a group of individual brains are coordinated and function in harmony, the increased energy created through that alliance becomes available to every individual brain in the group.
Before forming your “Master Mind” alliance, consider what benefits you can offer each member in exchange for their cooperation.
- People would not work indefinitely without some form of compensation, which does not always have to be financial.
The Mystery of Sex Transmutation
The positive emotions of love, romance, and sexual desire can be some of the most powerful human motivators.
- When driven by a desire to please a woman, men can develop a keenness of imagination, courage, willpower, persistence, and creative ability that may surprise even them.
However, the key is to transmute this sexual energy from a desire for physical contact into another form of desire and action, such as enthusiasm and determination.
- Otherwise, the energy dissipates through overindulgence in physical expression.
The Subconscious Mind
The subconscious mind is like a giant filling cabinet.
- Every thought you experience through five senses (sight, hearing, touch, smell and taste) gets stored there, regardless of its nature (positive or negative) and can be recalled later
- The subconscious mind acts a bridge between the finite mind of man and Infinite Intelligence.
- This means you can intentionally plant plans, thoughts or goals in your subconscious mind to manifest them in the physical world or achieve financial success.
Remember, the subconscious mind acts first on the strongest desired fuelled by emotions, such as faith, rather than on those originating solely in the reasoning portion of the mind.
- To harness this power, develop the habit of using the seven major positive emotions (e.g. desire, faith, love, sex, enthusiasm, romance and hope) to dominate your thoughts.
- Conversely, the seven major negative emotions like fear, jealousy, hatred, revenge, greed, superstition and anger, can also influence your subconscious mind and hinder your progress. For instance, prayers filled with fear might not achieve the desired outcome.
- Positive and negative emotions cannot occupy the mind at the same time. One or the other must dominate. Hence, it is your responsibility to ensure that positive emotions constitute the dominating influence of your mind.
NOTE: According to Napoleon Hill, the subconscious mind acts as a medium for transmuting your desires into their physical or monetary equivalent. Only by accepting this will you see the full significance of the repeated admonition to make your desires clear, coupled with faith, and to reduce them to writing.
The Brain
Similar to the principle of radio broadcasting, every human brain is capable of picking up thought vibrations released by other brains.
- The subconscious mind acts as the brain's “sending station”, broadcasting vibrations of thoughts.
- The creative imagination functions as the “receiving set,” picking up thought vibrations from the ether.
The vibrations of thought may be increased through positive or negative emotions.
- When stimulated or "stepped up" to a high rate of vibration, the mind becomes more receptive to thought vibrations that reach it through the ether from outside sources.
- Essentially, thought is energy traveling at an exceedingly high rate of vibration.
Just as unseen and intangible forces like gravity control us, thought could be another such force that we poorly understand due to ignorance.
- Through the ages that have passed, man has depended too much upon his physical senses and has limited his knowledge to physical things which he could see, touch, weigh and measure.
The Sixth Sense
The sixth sense is creative imagination, a channel through which Infinite Intelligence can communicate voluntarily, without any effort or demands from the individual.
- This often happens when ideas or concepts flash in one's mind.
The sources of this inspiration can be:
- Infinite intelligence
- One's subconscious mind
- Conscious thoughts from other people
- The subconscious mind of others
Trust your intuition and inner guidance to help you make wise decisions and achieve your goals.
- Relying solely on accumulated experience for reasoning can be faulty because not all knowledge gained through experience is accurate.
- On the other hand, the sixth sense can warn you of impending dangers in time for avoidance and notify you of opportunities you can seize.
NOTE: Napoleon Hill declares that he is neither a believer nor an advocate of "miracles". However, he has enough knowledge of Nature to understand that Nature never deviates from her established laws, even if some of her laws are so incomprehensible that they produce what appear to be "miracles". Only through mastering the principles in this book will readers be ready to accept the truth of the sixth sense and the existence of his invisible counsellors.
The Six Ghosts of Fear
For the sixth sense to function effectively, you need to clear out three mental enemies: indecision, doubt and fear.
- The members of this unholy trio are closely related; where one is found, the other two are usually close at hand.
- Indecision is the seedling of fear.
- Indecision crystallizes into doubt, the two elements blend to become full-blown fear.
- This “blending” process might be slow, but it is incredibly dangerous.
Poverty, criticism, ill health, loss of love of someone, old age and death are known as the "Six Ghosts of Fear".
- These fears are the root cause causes of discouragement, timidity, procrastination, indifference, indecision, and a lack of ambition, self-reliance, initiative, self-control and enthusiasm.
- The "Six Ghosts of Fear" may exist only in your subconscious mind, where their presence will be hard to detect and still more difficult to eliminate.
Remember, fear is nothing more than a mental state. You have the power to overcome it.
Your dream was more a reality than you may imagine it to have been.
NOTE: To understand the cause and cure of the Six Basic Fears, please refer to the last chapter of the complete book.
Summary
Think and Grow Rich emphasizes the power of a strong desire and positive thinking (similar to the Law of Attraction) in achieving goals. However, it also advocates for developing a concrete plan to turn those desires into reality and taking action.
- There is criticism surrounding the book, particularly regarding its promotion of unrealistic expectations and oversimplification of achieving wealth. Financial success is influenced by many factors beyond just mindset.
- The transmutation of sex energy into creative drive is another concept that has generated considerable controversy.
Riches are not always measured in money.
- While money gives us freedom, some find the greatest riches in strong friendships, loving families, supportive colleagues and inner peace.





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